Wednesday, July 4, 2012

2011 Taipei Auto Show

The annual Taipei Car show took place at the Taipei World Trade Center between December 24 and 27. Although the exhibition this year is not one of the “major” events (the “major” car show happens every other year – so this one is the “off” year), there’s nonetheless quite a lot of things to watch. | Of course, I’m referring to both CAR and MODEL (not your average show girl). | Despite the hefty admission at NT$150, there were a lot more people than I expected. Well, it shouldn’t be surprising that a large number of show-goers were armed with some kind of camera. In fact, the organizer was holding a photo competition to encourage people to grab shots during the event. | The participating car companies wasn’t going to give up potential customers easily, so many invested in the show girls/models, and some even went as far as holding “shows” every hour or so. | The most notable company, in my opinion, is Volvo. The Swedish company (recently acquired by China’s Ji Li) hired several models from Taiwan’s well-known model agency CatWalk for the exhibition. 

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