Jennifer Hawkins goes on a ladyland adventure for Myer AW11

There was a lot going on at last night's Myer parade, between the palatial setting (Melbourne's Royal Exhibition Centre), the large scale jazz band and the coiffed, cultivated crowd in cocktail attire, the department store almost didn't need the catwalk presentation. It's rare that an audience will play perfectly to theme at such events, but  there were plenty of parallels to be seen between the